亚博游戏

系统营销案例 | 杰克缝纫机:连续九年全球销量第一经营之道

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时间:  2009-05-04 浏览人数:  1355

  2018NIAN10YUE6RI,GUOWUYUANZONGLILIKEQIANGKAOCHAJIEKEFENGRENJI,BINGJIYU:“XIWANGNIMENZAIZHEIGESHICHANGDAZAOYIGE‘HANGKONGMUJIAN’。”


南方略系统营销案例——杰克缝纫机1


  2006NIAN,JIEKENIANXIAOSHOUEWEI4YIYUANRENMINBI,

  2017NIAN,JIEKEZAIQUANQIUGONGYOUYIJIXIAOSHANG800JIA,ERJIJINGXIAOSHANG5000DUOJIA,QIZHONGNIANXIAOSHOUEGUOQIANWANDEYOU60DUOJIA,NIANXIAOSHOUEGUOYIDEYOU3JIA,JIEKE2017NIANQUANNIANXIAOSHOUEWEI29YIYUANRENMINBI。

  2018NIAN,JIEKEJINGYINGMUBIAOWEI43YIYUAN,SHANGBANNIANSHIXIANLEGAODA50%DEZENGZHANGLV,CHUANGZAOXINGYEQIJI。

  JIEKESHIWOGUOFENGRENJIXINGYEDEDAXINGGUGANQIYE,RUXUANZHONGGUOMINYINGQIYE500QIANG、ZHONGGUOYABOYOUXIJIANSHEXIANJINDANWEIZHONGGUOQINGGONGYEQIYEXINXIHUAJIANSHEXIANJINDANWEI、ZHONGGUOQINGGONGYEZHUOYUEJIXIAOXIANJINQIYE、GUOJIAJIGAOXINJISHUQIYE、QUANGUOZHILIANGGUANLIXIANJINDANWEI、ZHONGGUOCHIMINGSHANGBIAODENGDENGRONGYU。

  XINGYEDIWEIHOULAIJUSHANG,JIEKEYU2018NIANZAIQUANQIUXIAOLIANGSHANGLIYAQUNXIONG,YIJUCHENGWEILEQUANQIUXIAOLIANGLINGXIANDEGONGYEFENGRENJIPINPAI,QUDEYIXIABUSUYEJI:

  1. LIANXU9NIANXIAOLIANGQUANQIUPAIMINGDIYI;

  2. LIANXU9NIANXINGYECHUKOUDIYI;

  3. LIANXU3JIEXINGYEZONGHESHILIPINGBIXINGYEDIYI;

  4. LIANXU3JIEQUANGUOSHOUHOUFUWUSHIJIAXINGYEDIYI;

  5. BINGLIANXU8NIANXINGYECHUKOUXIAOLIANGDIYI。

  HUIGUJIEKEDEFAZHANLICHENG,KEJIANGQIJIANLIANDIGAIKUOWEIWUGEJIEDUAN:

  DIYIJIEDUAN:1995NIAN-1998NIAN,JIEKEJIATINGZUOFANGSHIDEXIAOSHENGCHANJIEDUAN;

  DIERJIEDUAN:1999NIAN-2003NIAN,JIEKEXIANGXIANDAIQIYEFAZHANZHILUMAIJINJIEDUAN;

  DISANJIEDUAN:2004NIAN-2010NIAN,JIEKEKUAISUJUEQIJIEDUAN;

  DISIJIEDUAN:2011NIAN-ZHIJIN,GUOJIHUA,JIEKEZHUANXINGSHENGJIJIEDUAN。


南方略系统营销案例——杰克缝纫机2


  第一阶段:艰苦创业

  1989NIAN,RUANSHISANXIONGDIKANZHUNLEJIAYONGFENGRENJISHIDANGSHIRENMENFENDOUDE“SANDAJIAN”ZHIYIDESHANGJI,ZAITAIZHOUKAISHELEYIJIAFENGRENJISHANGDIAN,QUMINGWEI“FEIDA”。

  JINGGUO5NIANXINGYEDECHENDIAN,ZAI1994NIAN,YONGYOUYIDINGZIJINJILEIDERUANSHISANXIONGDICHUANGBANLEYIJIAFENGRENJIGONGCHANG。CINIAN7YUE18RI,JIEKEFENGRENJIQIANSHEN“TAIZHOUSHIFEIQIUFENGRENJIYOUXIANYABOYOUXI”ZHENGSHIGUAPAICHENGLI。

  第二阶段:从0到1

  JIEKEZUICHUZUODEFENGRENJIZHUYAOSHIJIAYONGXIAOBAOBIANJI,XIANGDUIGONGYEFENGRENJILAISHUO,JISHUBUSUANFUZA、QIBUXIANGDUIBIJIAORONGYI,CONG0DAO1DECHUANGYELUJINGKEYIXIANGDUIQINGSONGDESHIXIAN。DANSUIZHEFUZHUANGCHANYEHUAJIASU,GONGYEFENGRENJIFAZHANRENSHISUOQU,SHICHANGDUIPINZHI、FUWU、GONGNENGHEXINGJIABIDEYAOQIUYUELAIYUEGAO。QIYEDEZUOFANGSHIJINGYINGMOSHIYIJINGWUFAYUQIYEDEMUBIAO、XINGYEFAZHANQUSHIXIANGPIPEI,SHENZHICUNZAIBEISHICHANGTAOTAIDEFENGXIAN。

  ZAIBUBIANGEJIUHUIBEITAOTAIDEYANJUNXINGSHIXIA,JIEKELINGDAOCENGZAI1999NIAN1YUE7RI-9RIKAIZHANLEWEIQISANTIANSANYEDEHUIYI,YESHIJIEKEJIJULICHENGBEIYIYIDE“SANTIANSANYE”HUIYI。ZHEIYICIHUIYISHANG,70DUORENDACHENGGONGSHI。HUIYIZUOCHULELIANGXIANGJUEDING:①MASHANGZHENGDI,KUOJIANCHANFANG,ZOUSHANGGUIMOJINGYINGDEDAOLU;②DACHENG“ZHIDUDIYI、ZONGJINGLIDIER”DEGONGSHI,JIANZHANGLIZHI、ZHUANHUANJIZHI,CONGCUFANGGUANLIXIANGZHIDUGUANLIZHUANBIAN,2016NIANYUSHENZHENNANFANGLVEGUOJIYINGXIAOZIXUNJIGOUSHENRUHEZUO,DAZAOJIEKEYINGXIAOXITONG,2019ZAIDUYUNANFANGLVESHENRUHEZUO,GUIHUAQUANXINPINPAIYINGXIAOZHANLVE。

  2001NIAN,YABOYOUXISHANGHAO“FEIQIU”ZHENGSHIGENGMINGWEI“JIEKE”。2000NIANDAO2003NIAN,JIEKEZAICISDETUIDONGXIA,JIANG“GANLANXING”DEZUZHIJIEGOUZHUANBIANWEI“YALINGXING”,ZHONGDIANTUCHUHEQIANGHUAYABOYOUXIYANFAHEYINGXIAOFUWU,ZHEIYEWEIXIAYIJIEDUANDELIEBIANFAZHANMAIXIAFUBI。TONGSHIZAIGUANLICENGMIAN,YINRULEK3CAIWUXITONG、OAWANGSHANGBANGONGXITONG、PDMRUANJIAN、CMSZHIZAOJICHENGXITONGDENGGUANLIGONGJU,JIEKEDEXIANDAIGUANLIZHIDUYEZHUJIANZOUXIANGCHENGSHU。

  2003年,杰克被评为中国“未来之星”21家最具成长性企业。直到这里,杰克的“从0到1”的“1”才算彻底稳固,也为接下来“从1到100”的发展聚变打下坚实的基础。

  第三阶段:快速崛起,从1到100

  LENGJINGDEJIEKEBINGMEIYOUBEI03NIANSUOHUODEDERONGYUSUOCHONGHUNTOUNAO、ZHANZHANZIXI,XIANGFANBINGCHIZHEWEIJIYISHIHEJINQUYISHI。2004NIAN,CEORUANJIXIANGTICHU“ERCICHUANGYE”,BINGTICHU“SHISHIKUAXINGYE、BUKUAZHIZAOYEDEFAZHANZHANLVE,DAO2008NIANJINRUFENGRENJIXINGYEQIAN2MING”DEZHANLVEMUBIAO。WEILESHIXIANGAIMUBIAO,KAISHIDAZAOQUANXINDEJIEKEYINGXIAOXITONG。


南方略系统营销案例——杰克缝纫机3


  在这样的宏伟目标下,于2006年,深圳南方略国际营销品牌咨询机构与杰克缝纫机首次达成合作,打造杰克的营销系统。

  当时的杰克主要面临着以下几大威胁:

  ① 行业的服务整体水平较低,绝大部分缝纫机企业都停留在“卖亚博游戏”阶段,市场上多以价格竞争来抢占市场,服务并没有形成有效的竞争力;

  ② 杰克自身存在经验主义,一直采用粗略分析和经验来做战略决策,缺乏系统科学的战略规划方法;

  ③ 组织结构存在缺陷,“利润是生产出来的,销售只是产生的费用”这是杰克和许多制造业企业的一大认知误区,以生产为导向,营销被弱化;

  ④ 营销组织架构冗杂,市场反应速度慢,对经销商的管理相对薄弱。

  ZAIZHEISIDAWEIXIEDEQIANTIXIA,JIEKEFENGRENJIZAINANFANGLVEDEZIXUNJIANYIXIA,ZUOCHULEJIDAZHONGYAOJUCUO,ZHENGSHIZHEIXIEDONGZUORANGJIEKEZAIJILIEDEJINGZHENGGEJUXIAXIANXIAYICHENG。

  第一、调整营销战略

  JINGGUOJIEKEGAOCENGGUANLICENG、GEBUMENJINGLI、YEWUGUGANYUNANFANGLVEGONGTONGDUIYABOYOUXIDESHENGCHAN、CAIWU、YINGXIAODEXIANGGUANSHUJUJINXINGSHENRUDEFENXIHEYANTAO,MINGQUELEJIEKEDE“SHIYIWU”YINGXIAOZHANLVEMUBIAO:LIZUSANJI,FAZHANTEJI,BIANPINGQUDAO,QIANGHUAZUZHI,JINGGENGYINGXIAO,KUAISUFUWU,LIANHETUIGUANG,SUZAOPINPAI。HEXINZAIYU“LIZUSANJI,SUZAOPINPAI”。

  SHOUXIANSHICONGGUANNIANSHANGJINXINGGAIBIAN,CEORUANJIXIANGTICHU“YIYINGXIAOWEITONGSHUAIZUOQIANGYANFA”,CONG“YISHENGCHANWEIDAOXIANG”DAO“YIYINGXIAOWEIDAOXIANG”JINXINGZHUANBIAN,TONGSHIZAIYANFACENGMIANMINGQUE“YIXUQIUWEIYANFADAOXIANG”,JINXINGJUYOUQIANZHANXINGHEKEHUDAOXIANGXINGDEYABOYOUXIYANFAGONGZUO。

  QICISHIDUIZUZHIJIEGOUJINXINGDIAOZHENG,JIANLIYIQUYUSHICHANGXIAOSHOUPIANQUWEIHENGXIANG,GEZHINENGBUMENWEIZONGXIANGDEJUZHENSHIWANGZHUANGGUANLIJIEGOU。ZHEIZHONGZUZHIJIEGOUNENGGOUHENRONGYIDIYIZHANPINFANGSHIKUOCHONGXINDEJIANZHI,ERBUBIDUIZHENGTIJIEGOUZUOCHUDIAOZHENG,JUYOULIANGHAODEQIANZHANXING;HAIJUYOUQIANGLIEDESHICHANGDAOXIANGYISHI,SHICHANGKAITUOXIAOGUOGENGWEIXIANZHU;TONGSHIYOULIYUJIAQIANGDUIQUYUSHICHANGKAITUOGONGZUODEZUZHI、KAOHEHEGUANLI。

  ZUIHOUXINGCHENG“YIGEZHONGXIN、LIANGGEPINGTAI”。“YIGEZHONGXIN”ZHIJIEKEYINGXIAOZHONGXIN,“LIANGGEPINGTAI”ZHIZONGBUYINGXIAOGUANLIPINGTAIHEQUYUSHICHANGGUANLIPINGTAI。


  南方略系统营销案例——杰克缝纫机4


  第二、快速服务100%

  ZAIJIEKEJIANGFUWUDINGWEIZAIZHONGXIAOQIYEHOU,FAXIANZHONGXIAOQIYEZUIXUYAODEJIUSHIFENGRENJIGOUMAIHOUDEFUWU,ERWAIZIFENGRENJIZHIZAOSHANGFUWUDEFANKUISHIJIANXIANGDUIJIAOZHANG。GENJUZHEIGETEDIAN,JIEKEJIANGZIJIDINGWEIWEIFUWU,JINYIBUQIANGDIAOKUAISUFUWU,ZHEIYANGJIUNENGXIANGZHENJIANYIYANGCHUDAOKEHUDETONGDIAN。YUSHIZAI2006NIAN,JIEKEKAICHUANGFUWUPINPAI“KUAISUFUWU100%”,KAIQILE“YABOYOUXIPINPAI+FUWUPINPAI”DESHUANGPINPAIYUNZUOMOSHI。

  RUHESHIXIANKUAISUFUWU100%?TONGGUOYOUXIAOZHENGHEJIEKEYABOYOUXI、JINGXIAOSHANGHEZHONGDUANYONGHUZIYUAN,XINGCHENGSANWEIYITIDEQIANGDAFUWUTIXI,LIZHENGWEIMUBIAOYONGHUTIGONGKUAIJIE、QUANMIANDEJISHUFUWU。JIEKEZONGBUHEJINGXIAOSHANGFENGONGXIEZUO,ZHELITUIXING“JIJIUFUWU+ZHUDONGFUWU+ZENGZHIFUWU”DE3+FUWUMOSHI。WEILEWANMEITIXIANKUAISUFUWULINIAN,YABOYOUXIGOUZHIFUWUZHUANYONGCHELIANG,SHIXIANLEGEYINGXIAODAQUZHUANZHIFUWUDEGONGCHENGSHI,YUHUJIAOZHONGXIN、JINGXIAOSHANG、YONGHUZHIJIANDEYOUXIAOLIANDONG。YABOYOUXIZONGBUYOUGUDINGDEPEIXUNBAN,DINGQIDUIXIANGGUANRENYUANJINXINGJISHUPEIXUN。ZHEISHIJISHUFUWULINGYICENGMIANDEJIAZHIYECHONGFENTIXIANCHULAI,JIUSHIDUIYABOYOUXIZHILIANGDEFANKUIYUSHISHIBAKONG,JIEJUEYABOYOUXIZAISHIYONGZHONGDEWENTI,TICHULIANGHAODEGAIJINJIANYI,MANZUKEHUGEXINGHUADEYABOYOUXIXUQIU。


南方略系统营销案例——杰克缝纫机5


  2014NIANDI,WEILEGENGHAODISHIXIANKUAISUFUWU100%,JIEKEZAIYUANYOUDEHUJIAOZHONGXINDEJICHUSHANG,YUZHONGGUOYIDONGHEZUO,BUSHUYUNHUJIAOXIANGMU,SHIXIANHUJIAOZHONGXINDIANHUAHURU、HUCHU、ZHUANJIE、LUYINDENGGONGNENGYUXIANYOUDECRMXITONGHUJIAOZHONGXINJIEMIANWUFENGDUIJIE,CONGERKUAISUZHUNQUEHUOQUYONGHUXINXI,CHULIKEHUZIXUN、FUWUQINGQIUHETOUSUDENG。

  RUJINFENBUZAIQUANQIUDE2600DUOGEXIAOSHOUHEFUWUWANGDIAN,LIANHEGUANGDAJINGXIAOSHANGJIANLIDE15000DUORENDEGAOSUZHIFUWUTUANDUISHIJIEKESHIXIAN“KUAISUFUWU100%”、BUDUANTISHENGKEHUTIYANDEQIANGDABAOZHANG,BINGYILIANXU3JIEZHANHUO“QUANGUOSHOUHOUFUWUSHIJIADANWEI”CHENGHAO。

  第三、加大品牌建设

  JIEKEZAINANFANGLVEDEXIEZHUXIACEHUALEXIANGQUANGUOGONGKAIZHENGJIGUANGGAOYUDEHUODONG,WEIQIYIGEYUEDEHUODONG,GONGSHOUDAOLAIZIBEIJING、SHANGHAI、ZHEJIANG、HENAN、FUJIANDENGSANSHIDUOGESHENG、ZHIXIASHIDEGUANGGAOYU3WANDUOTIAO,ZHENGJIGUANGGAOYUYISHIJIEYONGSHEHUIDEZHIHUI,ERSHIZUOWEIYICIZHONGDADEPINPAIXUANCHUAN,SHISHIZHENGMING,SHOUXIAOSHISHIBEIGONGBAN。GUONEIFENGRENJITONGXING,SHANGXIAYOU、KEYANJIGOU、YIXIEZHIMINGMEITI、CHUANGYIGONGZUOSHIHECEHUAYABOYOUXIDEZHUANYERENSHIYEJILAILETOUGAO,JINGGUOPINGSHENTUANZHUYISHAIXUAN,ZUIZHONGQUEDING“YIXIANKEJI,SHENGZHUANGTIANXIA”WEIJIEKEXINDEGUANGGAOYU,“YIXIANKEJI,SHENGZHUANGTIANXIA”DEGUANGGAOYUJIUZHEIYANGDANSHENGLE。SUIZHEJIEKEYABOYOUXIJIEGOUDEJIJIDIAOZHENGHEKEJICHUANGXINNENGLIDEBUDUANTISHENG,XINPINYANFASUDUHEKEJIHANLIANGSHIZHONGLINGXIANXINGYESHUIPING,“HAOYABOYOUXI,HAOFUWU”YIBUNENGQUANSHIJIEKESHIYIJIAYIKEJIWEIXIANDAODEKEJICHUANGXINXINGQIYEDEXINGXIANG。 

  第四、厂商一体化

  JIEKEZUIZHONGYAODEZHISHENGFABAO,SHIJISHANGJIUSHIDAZAOCHANGSHANGYITIHUADE“ZHANLVEHUOBANSHI”PINPAIJINGXIAOSHANGQUDAO。

  JIEKEHAITUICHULEDUOGE“YITIHUA”CELVE。CHANGSHANGYITIHUA,JIZIBENYITIHUA,JIEKEJIYUZHANLVEJINGXIAOSHANGGUFEN;GUANLIYITIHUA,JIEKEZAIJINGXIAOSHANGDEGUANLI、PEIXUNTISHENGYUBANGFUZHONG,YINIANJIZHONGGAODASICIKAIHUIYUPEIXUN;XINXIYITIHUA,DIYISHIJIANTONGGUOJINGXIAOSHANGLEJIESHICHANGDONGTAI,SHOUJISHICHANGXINXI;FUWUYITIHUA,JIEKELIANHEQUANQIUJINGXIAOSHANGZAIQUANQIUJIANLILEYIZHI15000RENDEGAOSUZHIFUWUTUANDUI,YOUJIEKEJINXINGPEIXUNZHICHI;SHICHANGTUIGUANGYITIHUA,TONGYIDEPINPAIXINGXIANG,TONGYIDEYABOYOUXICHENGLIEDENG。

  JIEKEZHUAZHUJINGXIAOSHANGSHIZHISHANGSHIZHANGWOLEYINGXIAODEBENZHISUOZAI,SHIFENZHONGSHIJINGXIAOSHANGYUQIYEDETONGBUFAZHAN,ZAIBUDUANZIWOTISHENGDETONGSHI,YUJINGXIAOSHANGFENXIANGXINGYEDEFAZHANQUSHI、YABOYOUXIDEFAZHANGUIHUA、JISHUDEBIANGEYUCHUANGXIN、CHENGGONGJINGXIAOSHANGDEYUNYINGJINGYAN,RANGJINGXIAOSHANGDIYISHIJIANLEJIEXINGYEZUIXINZIXUNYIJIYABOYOUXIDEZUIXINDONGTAI。TONGSHI,ZHENDUIJINGXIAOSHANGZAIJISHU、GUANLI、FUWUDENGXIANGGUANBORUOHUANJIEJINXINGMIANFEIDEPEIXUN,KUAISUBANGZHUJINGXIAOSHANGTISHENG,SHIXIANCHANGSHANGGONGYING,TONGSHITISHENGJIEKEPINPAIXINGXIANG。


南方略系统营销案例——杰克缝纫机6


  杰克为了使战略经销商能跟上企业快速发展的步伐,不落伍落下,还部分出资聘请南方略亚博游戏帮助战略经销商经营管理提升,实现自身突破,可见杰克对于战略经销商的重视。

  YIGEQIYE,YAOZUOHAOWUZHITUANDUIDEJIANSHE:ZISHENYINGXIAODUIWUJIANSHE、JINGXIAOSHANGLAOBANDUIWUJIANSHE、JINGXIAOSHANGXIAYOUDUIWUJIANSHE、JINGXIAOSHANGYINGXIAOTUANDUIJIANSHE、JINGXIAOSHANGFUWUTUANDUIJIANSHE。ZHONGYUJIEKESHIXINGDEZHEIXIEJUCUOZAI2008NIANKAISHIMINGXIANSHOUDAOCHENGXIAO。2008NIANJINRONGWEIJI,QUANQIUXINGYEPINGJUNXIAOSHOUEXIADIE48%,JIEKEXIADIE20%;DANGQITAPINPAIDEJINGXIAOSHANGFENFENDUISHICHANGSHIQUXINXIN,ERJIEKEDEJINGXIAOSHANGMENSHIZHONGJIANDINGDIXIANGXINJIEKEPINPAI,YOUQIZAIHUIKUANWENTISHANGJIYULEDALIZHICHI,BANGZHUQIYEDUGUOLEZUIJIANNANDESHIKE,2009NIANQUANQIUXIADIE20%,JIEKESHANGSHENG5%;2010NIANXINGYEZHENGTIHUINUAN,JIEKEZELVXIANSHIXIAN160%DEZENGZHANG,BINGCHENGWEIQUANQIUXIAOLIANGDIYIDEFENGRENJIQIYE。


  南方略系统营销案例——杰克缝纫机7


  第四阶段:国际化,转型升级

  JINGLILEKUAGUOBINGGOU、QUANCHANYELIANBUJUDEJIEKE,ZAI2012NIANCHENGGONGDENGSHANGLE“XINGYEDIYI”DEBAOZUO,DANSHIQIYENEIBUYECHUXIANLE“PITAI”。WEILEMANZUBUTONGCENGJIKEHUDEBUTONGXUQIU,JIEKEDEYABOYOUXIXINGHAODUODA2000DUOZHONG,CHANSHENGLEGUOGAODEGUANLICHENGBEN,ZIYUANFENSAN、FALICHIHUAN。TONGSHI,YABOYOUXIXIANDERONGZADAILAIDESHIJIEKEDUISHICHANGDINGWEISHIZHUN,QIZHANLVEDINGWEI、YABOYOUXIXIANGUIHUA、PINPAIGUIHUADOUXUYAOZHONGXINSHULI。

  JINGGUOJILIEDEZHANLVEYANTAOGUOHOU,JIEKETICHULE“JUJIAO”DEGAINIAN。JUJIAOSHIZHIJIZHONGYABOYOUXIDEZIYUANHEYOUSHI,CONGYUANLAIDEZHONGGAODUANSHICHANGGAIBIANWEIJUJIAOZHONGXIAOFUZHUANGQIYE,CONGYUANLAIDEQUANMIANSAWANGGAIBIANWEIJUJIAOZHONGDIANZHANLVESHICHANG,JINGGENGXIZUO,SHIXIANYABOYOUXIJIEGOUDEYOUHUADIAOZHENGHEQUANMIANBUJU。

  ZHEIYIJUJIAODAILAIDEXIAOGUOYEJIWEIXIANZHU,2013NIANJIEKESHIXIAN60%DEGAOSUZENGZHANG,YUANGAOYUXINGYEPINGJUNSHUIPING,QIZHONGGUONEIGENGSHISHIXIANLECHAO100%DEZENGZHANGSUDU,XIAOLIANGZAICIQUDEQUANQIUDIYI,XIAOSHOUEGUONEIDIYI。


南方略系统营销案例——杰克缝纫机8


  纵观杰克的发展历程就会发现,杰克很好地抓住了三个关键点:第一个是抓住了经销商,使得企业能够迅速发展并且度过金融风暴;第二个是实施品牌策划,率先开创了服务品牌,赢得了行业的口碑和时间红利,联合经销商建立了一支15000人的全球高素质服务团队,真真正正的在全球落实了快速服务100%,是服务推动营销的成功典范;第三个是找准了核心,聚焦核心市场,聚焦核心亚博游戏,从繁到简却又以少赢多,聚焦的成功关键在于把企业的资源都集中在关键的市场,扎稳树根才能枝繁叶茂,终于在2017年1月成功挂牌上市(SH:603337)。


南方略系统营销案例——杰克缝纫机9


  WEILAIJIANGSHIYIGEZHINENGHULIANDESHIDAI,JIEKEJIANGYIGENGJIAKAIFANGHEZUODEZITAI,ZHUAZHUQUANQIUXINYILUNGONGYEGEMINGJIYU,ZHUBUGOUJIANYIZHIHUISHUJU、ZHIHUISHENGCHANHEZHIHUIFUWUWEIYITIDE“ZHIHUIGONGCHANG”。CHUANGZAOCHUJUYOUZHINENGHUA、KESHIHUA、WUXIANTONGXUNWANGLUOHUA、HUDONGXINGGONGNENG,BINGKESHIXIANXINXICUNCHU、ZIDONGJIANCEDEZHIHUIXINGFENGZHISHEBEI,CONGERJINYIBUTISHENG“KUAISUFUWU100%”DESHICHANGJINGZHENGLI,YINLINGFENGZHISHEBEIXINGYEHEFUZHUANGCHANYEZHINENGJISHUDEFAZHAN。


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