亚博游戏

渠道营销案例 | 金牛管业: 从0到30亿的飞跃性成长,南方略助力金牛管业成为行业领跑者

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时间:  2018-11-16 浏览人数:  2

  一、项目背景——一家只做国标的管道企业


金牛管业工业园

  金牛管业工业园


  WUHANJINNIUGUANYE,FEICHANGYOUXIUDESULIAOGUANDAOZHIZAOJIYINGXIAOQIYE。JINNIUYABOYOUXICONGCHUANGYEZHIJIN,JIANCHIYIZHILIANGQUSHENG,MUQIANSHIYEJIEWEIYIYIJIAZHIZUOGUOBIAODEGUANDAOQIYE。DUANDUANSHIWUNIANNEIJIUSHIXIANCONG0DAO30YIDEFEIYUEXINGCHENGZHANG,CHUANGZAOYEJIEQIJI,NIUQICHONGTIAN!

  二、市场认知——大市场、大变革、大机会

  XIANGMUQIDONGHOU,NANFANGLVEXIANGMUZULAOSHIDAIZHEWENTI,DAIZHESIKAO,TONGGUOWEIQIYIGEYUEDEYABOYOUXINEIBUZHENDUANJIWAIBUSHICHANGDIAOYAN。DUISULIAOGUANDAOXINGYEZUOLESHENDUDEDIAOYANHEFENXI:


金牛管业与南方略营销咨询战略合作启动大会


  ●DAXINGYE:DAPINLEI、DACHANLIANG、DAYINGYONG、DAJINGZHENG、DAZHENGHE、DAJIHUI。

  ●DAQUSHI:DAPINPAI、DASHICHANG、DAXITONG、DAFUWU、DAKEHU、DAZHINENG。

  ●DAJINHUA:YABOYOUXIDAJINHUA、YINGXIAODAJINHUA、QUDAODAJINHUA、RENYUANDAJINHUA。

  TONGSHI,XIANGMUZULAOSHITONGGUOSHICHANGFANGTANHEZHENGCEYANJIUFAXIAN:2002NIAN,JIANSHEBUBANBU《SHANGPINZHUZHAIZHUANGXIUYICIDAOWEISHISHIXIZE》;2014NIANKAISHIGESHENGJIEHEZISHENQINGKUANG,FENFENTICHUDIFANGZHENGCE;MUQIANYIYOU14GESHENGSHICHUTAIJINGZHUANGXIUZHENGCE,YUJI2020NIANJIANGDADAO25GESHENGSHI。SUIZHEDIFANGJINGZHUANGXIUZHENGCETUIXINGSUDU,XIANGGUANFENXIYUJI:WEILAI5NIANNEI50%YISHANGZHONGXIAOJIAZHUANGQIYEJIANGBUFUCUNZAI,ZHONGGUO52WANJIACAILIAOSHENGCHANQIYE,ZAIQUCHANNENGDEDALANGCHAOZHONGYEJIANGQUANMIANYOUSHENGLIETAI。


金牛管业亚博游戏经销商动员大会


  XINGYEJIANGZENMEBIAN?JINGXIAOSHANGHENDANYOU,ZHUANGXIUSHANGHENZHEJI,JIANCAISHICHANGZAIZHUANXING!DUICI,NANFANGLVEXIANGMUZULAOSHITONGGUODALIANGDEFANGTANHEYANTAODECHU:


金牛管业市场调研


  JINGZHUANGXIUYINGXIANGZUIDADESHIFENXIAOSHICHANG。JINGZHUANGFANGSHICHANGCAOZUOSHIDAJIADAYI,GONGCHENGSHICHANGWANFA。CHUANTONGFENXIAOSHICHANGJIANGJUXIANYUJIUFANGZHUANGXIU、SHANGYEZHUANGXIU、NONGCUNFANGWUZHUANGXIU。FENXIAOSHICHANGRONGLIANGJIANGDAFUDUWEISUO。ZHEIDUIWEIXING、RIFENG、JINNIUDENGFENXIAOPINPAI,WUYISHIZHONGDADELISHIZHUANZHEDIAN。YINCI,CONGXINGYEZHANGYUANSHANGKAN:FENXIAOBUZAIFENXIAO,FENXIAOZAIDAFANGKAI,DAFANGKAIZAIGONGCHENG。DUIYUYIFENXIAOSHICHANGQIJIADEJINNIUERYAN,GONGCHENGYEWUZHUANXINGSHENGJIDUIJINNIUSHENGCUNHEFAZHAN,YIYIZHIGUANZHONGDA!

  三、分销突破——全面打通渠道、零售、服务、水电工、装修亚博游戏,形成竞争力合力。

  FENXIAOSHIJINNIUDANGQIANDEJINNIUYEWU,WULUNXINGYEWEILAIRUHEBIANHUA,DANGXIAZUOCHURUHEZHANLVEJUCUO,SHOUXIANYAOWENZHUCHANLIANGQU。

  ▲DIYIBU:XIANGMUZUSHOUXIANSHULISULIAOGUANDAOFENXIAOSHICHANGYEWULIANTU:


塑料管道分销市场业务链图

  图表:塑料管道分销市场业务链图


  ▲DIERBU:GENJUYEWULIANTUSHULIXIANGGUANLIYIZHEZAIFENXIAOSHICHANGDEJIAZHIYUZUOYONG。


金牛管业分销市场的价值与作用


  水工争夺白热化、小区大战百刃化、装修亚博游戏抢占门槛化。南方略发现分销市场渠道下游的三大制胜关键:水电工、新小区、装修亚博游戏。

  ▲DISANBU,JIYUSHANGSHUGUANJIANDIANDEFENXI,NANFANGLVETICHU“SANZHUANXING、SANJUJIAO、SANYOUHUA”DEFENXIAOYINGXIAOCELVE:

  ①SANZHUANXING:QUDAOZHUANXING、MOSHIZHUANXING、ZUZHIZHUANXING

  ②SANJUJIAO:JUJIAOSHUIGONG、JUJIAOZHUANGXIU、JUJIAOXIAOQU

  ③SANYOUHUA:YOUHUAYABOYOUXI、YOUHUAJIAGE、YOUHUAPINPAI

  ▲DISIBU,FENXIAOSHICHANGWUDAJUCUO:

  ◆JUCUOYI:ZUZHITUPO。CHENGLIFENXIAOSHIYEBUHEGONGCHENGSHIYEBU,ZHUANRENZHUANSHI,ZIYUANDULI、GUANLIDULI、HESUANDULI。

  ①HUADAQUWEISHENGQU,DAPODAQUGUANLIMOSHI,QIANGHUASHENGQUGUANLIJIEGOU,YIYUANJISHENGQUGUISHIYEBUZHIGUAN,BUZUYIYUANJIDESHENGQUHEBINGWEIDAQU。

  ②QIANGHUACEHUABUGONGNENG,JIANGCEHUABUGAIMINGWEIPINPAIBU,QIANGHUAPINPAIZHINENGYUDINGWEI,JIANLIYIKAOPINPAIQUDONGDEFENXIAOSHICHANGYINGXIAOMOSHI。

  ③ZUJIANFUWUBU,JIANGFUWUTIXIGUANLIZHUANYEHUA、BIAOZHUNHUA、LIUCHENGHUA、XITONGHUA、GUIFANHUA。

  ◆JUCUOER:QUDAOTUPO。SHEZHIWUDAQIANJINCANG,CHENGLIWUGEXIAOSHOUFENYABOYOUXI。CANGCHUPEISONGGENGLINGHUO,GENGJUSHICHANGJINGZHENGLI;FENYABOYOUXIFUZERENYOUGENGDUODEJUECEQUAN,LINGHUOYINGDUIDUISHOUDEBIANHUA;TONGSHIJIEJUELEJINGXIAOSHANGZHONGCHENGDU、ZHIXINGLI、LAOLINGHUA、CHANGJIABUNENGZHANGWOSHICHANGZIYUANDENGWENTI。


金牛管业分亚博游戏基本组织结构


  ZAIFENYABOYOUXIJUCUODEBEIHOUXUYAOPEITAO:QUDAOBIANPINGHUACELVE,BIANERJIWEIYIJI;ZHONGDUANTIYANHUACELVE,BANGZHUPINPAISHENGJI;HEXINLINGSHOUSHANGFUCHICELVE,KUAISUWENDINGSHICHANGDENG。

  ◆JUCUOSAN:FUWUTUPO:BANGZHUJINGXIAOSHANGCHENGLISHUIDIANFUWUYABOYOUXI。SHUIGONGGUDONGHUA、SHUIGONGYUANGONGHUA。PINGTAIJUBEIJULEBU、JISHUPEIXUN、SHUIGONGJIJIN、JIATINGFULI、FALVWEIQUANJIBAOXIANDENGLIUDAGONGNENG。BINGCHUANGJIANHEPEIXUNFUWUBIAOZHUN,TISHENGSHUIGONGDESHICHANGJINGZHENGLI。


金牛区域经销商体验店建设


  ①GONGJIANFUWUPINGTAI:JIEJUESHUIDIANGONGWUZUZHIGUISHUGAN、JISHUBUBIAOZHUN、XINGXIANGBUZHIYE、YEWUBUWENDINGDENGHEXINWENTI。

  ②GOUJIANFUWUTIXI:DAZAO“JIJIUFUWU+ZHUDONGFUWU+ZENGZHIFUWU”DE3+FUWUMOSHI。


金牛管业“急救服务+主动服务+增值服务”的3+服务模式


  ③FABUFUWUBIAOZHUN:SHIGONGGUANLIBIAOZHUNHUA、SHIGONGLIUCHENGBIAOZHUNHUA、SHIGONGGONGYIBIAOZHUNHUA、ZUOYEXINGXIANGBIAOZHUNHUA、DAYAFUWUBIAOZHUNHUA。

  ④DAZAOFUWUPINPAI:DUIGEPINGTAIFUWUPINPAITONGYIJIAZHITIXI、TONGYIGUANGGAOYU、TONGYIVIXINGXIANG、TONGYIGUANLI、TONGYITUIGUANG,CHUANGJIANJINNIUFUWUPINPAI。

  ◆JUCUOSI:JIAZHUANGTUPO。YABOYOUXIZUOQUANGUOXINGZHUANGXIUYABOYOUXI;LIANHEJINGXIAOSHANGZUOQUYULONGTOUZHUANGXIUYABOYOUXI;JINGXIAOSHANGZUOZHONGXIAOZHUANGXIUYABOYOUXI。SHULIZHUANGXIUYABOYOUXIKAIFALIUCHENG:



  BINGPEITAO:JIAZHUANGSHICHANGDETUANDUICELVE、ZHENGCEJIZHI、FUWUCELVE、YABOYOUXICELVE、JIAGECELVE。

  ◆JUCUOWU:ZHONGDUANTUPO。TIYANSHIXIAOSHOUJINGYIHUAGUANLI。JINNIUZHONGDUANYUNZUOSILU:

  ①YOUXIAOFUGAI:HELIDEZHONGDUANBUJU,CAINENGBAOZHENGYOUXIAOFUGAI。

  ②ZHIXUGUANLI:HELIBUJU,YABOYOUXIQUGE,SHIDUJIAOCHASHENTOU。

  ③ZHANGKONGHEXIN:ZHANGKONGHEXINZHONGDUAN,YOUQISHIGONGNENGFUWUXINGZHONGDUAN。

  ④SHENHUAKEQING:ZHENGQUZHUTUI、ZHUANXIAO,KUAISUXINXIFANKUI

  ⑤XIETONGTUIGUANG:XUNQIUZHONGDUANXIEZHU,FUWUFANGANZHICHI

  ⑥PINPAITISHENG:XUANCHUANCHUANGXINZUOGUANGDU(ZHIMINGDU)、YEZHUKOUBEIZUOSHENDU(MEIYUDU)

  DAZAOJINNIUZHONGDUANYUNZUOTIXI:


金牛终端运作体系


  四、工程突破——系统规划、夯实基础、从新起航、飞得更高

  CONGJINNIU2016NIANXIAOSHOUSHUJUKAN,GONGCHENGJISHIZHENGDEXIAOSHOUGONGXIANJIN25.7%,JINNIUGONGCHENGYEWUHAIHENBORUO。GONGCHENGYEWUWEILAISHIXINGYEDEWEIYIZHULIUSHICHANG,GEFENXIAOPINPAIDOUZAIZHANLVEXINGZHONGSHIGONGCHENGYEWU,SHIDASHISUOQU。JINNIUGONGCHENGYEWUWANQUANYIKAOJINGXIAOSHANG,BUZHANGWOXIAOSHOUZIYUAN,BUSHUXISHICHANG,BUJIANLIGUANXIDEYUNZUOFANGSHI,XIANRANBUNENGMANZUGONGCHENGYEWUDEFAZHANXUQIU。

  NANFANGLVEXIANGMUZULAOSHIZUOLEYIGEXINGXIANGDEBIYU:JINNIUGONGCHENGYEWUXIANZAISHIXIAOPINGFANG,ERWEILAIWOMENYAODESHIMOTIANDALOU。NEIMETAMENZHIJIANDEJIANSHEGUOCHENGYOUSHENMEQUBIENI?


金牛工程业务现阶段与未来对比

  XIANJIEDUANZHENDUIJINNIUGONGCHENGYEWUYIQIETILIANGDEZUOFADOUSHISHU;RANGJINNIUGONGCHENGYINGXIAOXITONGSHENGJIDEZUOFACAISHIDAO。JINNIUGONGCHENGYEWUYAODEBUSHIXIUXIUBUBU,ERSHIXUYAOCONGZUZHI、JUECE、SHICHANGGUIHUA、YEWUMOSHI、GUANLITIXI、HOUTAIZHICHENGDEXITONGGUIHUA。JINNIUGONGCHENGYEWUYAODESHIZHUANYEHUA、GUIFANHUA、XITONGHUA,QUYINGJIEBAIYIMUBIAOHEWEILAIGENGJIAJILIEDEGONGCHENGSHICHANGJINGZHENG。

  ★DIYIBU:CHENGLIGONGCHENGYINGXIAOSHIYEBU。CHENGLIDANDUDEGONGCHENGSHIYEBU,DULIKAOHE、DULIJUECE、DULIGUANLI、DULIYUNZUO。YIGONGCHENGSIWEIYUNZUOGONGCHENGSHIYEBU,YIGONGCHENGSIWEIGUANLIGONGCHENGSHIYEBU。

  ★DIERBU:GONGCHENGYEWUFANGSHIJIEDING。DANGXIA,JINNIUGONGCHENGYEWURENGRANYAOYIYILAIJINGXIAOSHANGGUANXIZIYUANJIDUIWUXIAOSHOUWEIZHUTI,JINNIUZUOHAOFUWU、GUANLIHEZHICHI;YINGXIAORENYUANCHONGFENJIERUDAOSHICHANGZHONGQU,SHOUJISHICHANGXINXI、JINGPINXINXI、XIANGMUXINXIHEKEHUZIYUANXINXI,BANGZHUJINGXIAOSHANGTISHENG、TUPOSHICHANG,JILEISHICHANGZIYUAN;ZAIJINNIUYINGXIAORENYUANZHENGTISHUIPINGCHENGSHUHOU,KAISHIFENXIAO、ZHIXIAOBINGCUNDEFANGSHI,HUOQUGENGDALIRUNKONGJIAN。


工程业务方式界定


  ★DISANBU:GOUJIANGONGCHENGYEWUMOSHI。


金牛管业集团工程业务模式


  ★DISIBU:SHENDUXIEXIAOMOSHIPEITAO——WUDATIXI、SIDAZHICHI。


金牛管业深度协销模式配套——五大体系、四大支持


  ★DIWUBU:GONGCHENGYEWUYINGXIAOCELVEZHIDING。WUJUJIAOCELVE:ZAIJINNIUHEXINSHICHANG,HEXINKEHUJIZHONGDIANKEHUSHENSHANGZHONGTOUZIYUAN、ZHONGTOURENYUAN;PEIYUCHAYIHUAYABOYOUXI,XINGCHENGQIANGSHIDAPIN,XINGCHENGQIANGSHIQUYU,XINGCHENGYOUZHIDAJINGXIAOSHANG;YISHIXIANQUYUSHICHANGPINPAIDIYI、XINGXIANGDIYI、XIAOLIANGDIYI;ZUIZHONGCHENGWEICHUXIAOLIANG、CHULIRUN、CHUPINPAI,JINGZHENGDUISHOUNANYIGONGPODEBILEIXINGSHICHANG。


金牛管业业务营销五聚焦策略


  五聚焦里的最难操作是聚焦亚博游戏的选择:南方略亚博游戏聚焦策略选型工具。


金牛管业高价高利润竞争策略


  ZAICI,BIZHETEBIEQIANGDIAO:JUJIAOCELVEYIZHIBEIYINGXIAOGUANLIZHEWUJIEWEI,JIZHONGZIYUAN、JIZHONGRENLINAXIAYIKUAIBORUOSHICHANG,JUJIAOCELVEJIUSHIZIYUANZHANSHU、RENHAIZHANSHU。ZHEISHICUOWUDERENZHI。JUJIAOCELVEJINYONGZAISHICHANGCENGMIANSHISHU,YAOSHANGSHENGDAOYABOYOUXICENGMIAN,TONGGUOCHIXUJUJIAOGUOCHENGDAZAOQIYEZONGHEJINGZHENGLI:

  ①JUYOUHEXINJINGZHENGLIDELINGYU

  ②JUYOUHEXINJINGZHENGLIDEYABOYOUXI

  ③JUYOUHEXINJINGZHENGLIDETUANDUI

  ④JUYOUHEXINJINGZHENGLIDEQUDAO

  ⑤JUYOUHEXINJINGZHENGLIDESHICHANG

  ★DILIUBU:GONGCHENGYEWUSHICHANGGUIHUA。NANFANGLVEGENJUJINNIUGESHENGJISHICHANGGONGCHENGYEWUFAZHANQINGKUANG,TONGGUOZHUANYEZIXUNGONGJUJINXINGFENXIHEJIEDING。JIANGYIYUANJISHENGQU、WUQIANWANJISHENGQUJINXINGSHULI,JIANGSHICHANGHUAFENWEI:YABOYOUXIJIHEXINSHICHANG、DAQUJIHEXINSHICHANG、TUOZHANSHICHANGJIWAIBUSHICHANGSIDALEI:

  ①MINGQUEFANGXIANG。GESHENGJIGONGCHENGSHICHANGZAIYABOYOUXICENGMIANDEYEWUDINGWEI,GONGCHENGSHIYEBUZAIBUTONGDESHENGJISHICHANGYINGGAIYAOSHENME,DANGDIYEWUZHUGUANMINGBAIYINGGAIZUOSHENME。

  ②MINGQUECELVE。BUTONGDINGWEILEIXINGDESHICHANG:YINGXIAOMUBIAO、FAZHANCELVE、YINGXIAOCELVE、YABOYOUXICELVE、ZIYUANCELVE、PINPAICELVE。

  ③MINGQUEFANGFA。BUTONGDINGWEILEIXINGDESHICHANG:KEHUGUANLI、HOUTAIZHICHI、JIAGEDINGWEI、RENYUANPEIZHI、WEIHUYAOQIU、GAOCENGGUANLI。

  ★DIQIBU:GONGCHENGYEWUQUDAOYOUHUA。JINGXIAOSHANGZUOYICIZONGTISHULI、GENGHUANYIBUFENLIEZHIJINGXIAOSHANG、ZIYUANQINGXIANGYUHEXINJINGXIAOSHANG、ZHONGDIANPEIYUYIBUFENJINGXIAOSHANG、SHIXIANJINNIUKEHUTIDANGSHENGJI。

  ①QUDAOFENJIGUANLI。TONGGUONANFANGLVEQUDAOFENJIGONGJU,JIANGJINNIUGONGCHENGYEWUQUDAOSHANGJINXINGFENJI,ZAIZIYUANTOURUSHANGJINXINGQUFEN、ZAIGUANLIWEIHUSHANGJINXINGQUFEN、ZAI、ZAIMUBIAORENWUSHANGJINXINGQUFEN、ZAIZHENGCEJILISHANGJINXINGQUFEN。

  ②QUDAOTIDANGSHENGJI。JIANLIJINGXIAOSHANGTIDANGSHENGJIBIAOZHUN,LIEZHIJINGXIAOSHANGTAOTAIGENGXIN,ZAICISHULIQUDAOJIEGOU,SHISHI“QIANWANJIKEHUFUCHIJIHUA—50GE”、“LIANGQIANWANKEHUFUCHIJIHUA—20GE”;YOUYINGXIAORENGENJUFUCHIDUIXIANGDEDUANBANJIJUTIXUQIU,NANFANGLVEXIANGMUZULAOSHIZUOJISHUZHIDAO,GEXINGHUAZHIDINGGEFUCHIFANGAN。

  ③JINGXIAOSHANGZHIDAOTISHENG。GENJU“NANFANGLVEJINGXIAOSHANGNENGLIMOXING”,TISHENGHEXINJINGXIAOSHANG、ZHONGDIANJINGXIAOSHANGDEJINGYINGGUANLIJIYEWUTUOZHANNENGLI。YABOYOUXIDECAIWUGUANLIRENCAI、JINGYINGGUANLIRENCAI、RENLIZIYUANRENCAI、JISHURENCAIDOUSHICANYUJINLAI,BANGZHUJINGXIAOSHANGTIDANGSHENGJI,BINGZHIDINGJUTIDETISHENGDONGZUOZHIBIAO,NARUJIXIAOKAOHE。


金牛工程经销商经营能力模型

  ④QIANGHUAQUDAOFENXIAO。XIAOSHIGONGCHENGJINGXIAOSHANGZHONGYAODETILIANGFANGSHI,GULI、YAOQIUJINGXIAOSHANGQUKAIFAFANGKAI、SHIZHENG、RANQI、NUANTONGDENGBUTONGLINGYUDEERJIFENXIAOSHANG,FENGFU、JIANQUANJINGXIAOSHANGZAIBUTONGXIFENLINGYU,WANSHANZIBENXING、GUANXIXING、SHIGONGXINGDENGBUTONGLEIXINGERJIWANGLUO。JINGXIAOSHANGERJIWANGKAIFANARUNIANDUKAOHE;YINGXIAORENXIEZHUJINGXIAOSHANGKAIFAERJI,NARUYINGXIAORENYUANGONGZUOFANWEI;ZHIDAOJINGXIAOSHANGRANGLIERJI,FUWUERJI。

  ★DIBABU:SHULIGONGCHENGQUDAOZHENGCETIXI。GUANDAOXINGYECHANGYONGDEZHENGCEDAOXIANGSHI:LIANGDUOZHEFANDIANGAO,LIANGXIAOZHEFANDIANSHAO。BENZHISHANGSHI“ZHUADAFANGXIAO”DECELVE。GAICELVEDUIYUHEXINSHICHANGFEICHANGHAO,DANDUICHUYUKAITUOQIDEWAIBUSHICHANG,JINGXIAOSHANGHENNANYOUJIJIXING。NANFANGLVEJIANYIDIAOZHENGCELVE:

  ①WAIBUSHICHANGDIJIA、NIANFAN;

  ②HEXINSHICHANGGAOJIA、YUEFAN+NIANFAN;

  ③TUOZHANSHICHANGXIANGJIEHE;

  ④ZHONGDIANXIANGMUZHENGCE:YIDANYIJIA、YIDANYIHE、DANDANGUANKONG

  ★DIJIUBU:WANSHANYABOYOUXIZHICHENG。

  ①YABOYOUXIYANFA:JIANLIMVPCHUANGXINYANFAMOSHI,TIAOCHU“SHENGCHANYIDAI、YANFAYIDAI、CHUBEIYIDAI”DESANJIYANFAMOSHI,CHUANGYIGENGZHONGYAO,SUDUGENGZHONGYAO,CHENGBENGENGZHONGYAO,SHANGSHISHIJIGENGZHONGYAO。

  ②YABOYOUXIZUHE:NANFANGLVETONGGUODIAOYANFENXI,JINNIUGONGCHENGYEWUDEYABOYOUXIZUHEHEJIAGEZUHESHANGCUNZAIWENTI。GONGCHENGYABOYOUXIQIQUANDUBIFENXIAOYAOQIUGENGGAO,GONGCHENGXIANGMUXUQIUFUZA,YABOYOUXIXUQIUDUOYANGHUAGENGJIAMINGXIAN;LINGWAI,HAIYOUGONGCHENGHEFENXIAOYABOYOUXIQUFENWENTI,CHUANHUOWENTI、KEHUHUSHENGGAODEXINPIN、GAODUANDANPINSHENGJIWENTI、JUJIYABOYOUXIQUESHIWENTIDENGDENG。NANFANGLVETONGGUOXITONGSHULI,ZHIDINGGENGJIAFUHESHICHANGXUQIU、GENGJUSHICHANGJINGZHENGLIDEYABOYOUXIZUHE。

  ③YOUHUASHENGJI:NANFANGLVETONGGUODALIANGDEFANGTANHEWENJUANDIAOCHA,XITONGSHULI16XIANGYABOYOUXISHENGJIWANSHANXUQIU,16XIANGXINPINXUQIU。CONGYABOYOUXISHENGJIJIAODUCHUFA:SHEJIDAOCHANNENGSHENGJI、YUANLIAOCAIGOU、SHENGCHANGUANLI、CHENGBENKONGZHI、YANFA、DINGDAN、CANGCHUFAHUODENGHUANJIEDEGEXIANGWENTI,CHENGBAOJINNIUHEXINGUANLICENG;JINNIUZHAOJIGEGUIKOUBUMEN,ZUOCHUXIANGXIYANTAOHEGAIJINJIHUA。ZUIZHONGZAIYABOYOUXIPINZHIJISHICHANGJINGZHENGLISHANGDEYITIXIAN。

  ★DISHIBU:BUJUDANGXIA,ZHEYANWEILAI。

  GUOJIAZHENGCEZHUASHOU、XINGYEJINGZHENGZHUASHOU、SHICHANGQUSHIZHUASHOU,SANBAZHUASHOURANG:SULIAOGUANDAOXINGYEJIZHONGDUYUELAIYUEGAO,ZHONGXIAOQIYETAOTAICHUJU。ZHEIZHONGDAQUSHIYIJINGYUELAIYUEMINGLANG,GONGCHENGSHICHANG(BAOKUOJINGZHUANGSHICHANG)SHIWEILAIXINGYEDEWEIYIZHULIUSHICHANG。NANFANGLVEXIANGMUZURENWEI:DANGXIAQISHISHIGUANDAOXINGYEDEGAOLIRUNQI,XINGYEJIZHONGDUTIGAOHOU,LIRUNHUIJINYIBUXIAHUA。WUNIANHOU,GUANDAOXINGYEQIYEZHIYAOLIANGGEJIEJU:YISHIKUAISUCHIXUZHUANGDA,CHENGWEISHUBAIYIQIYE;ERSHIJIASUSHUAILUO,KUAISUXIAOSHI。RENHEQIYEDOUMEIYOUCHUANXIDEJIHUI!


金牛管业未来前瞻


  JINNIUYAOWEIGONGCHENGYEWUZUOWEILAIDEZHICHI,TIQIANZHUNBEIXIANGYINGZIYUAN,YINGDANGNARUJINNIUQIYEZHANLVEFAZHANGUIHUAZHONGQU:

  ①JINRONGJINGZHENGLI:WEILAIDAJIADAYISHICHANG,JINRONGXUQIUJIANGGENGJIAMINGXIAN。YAONAXIAWEILAIGONGCHENGSHICHANG,JINRONGJINGZHENGLIDEDAZAOSHIJINNIUGAOCENGBIXUKAOLVDEFANGXIANG。

  ②GONGYINGLIANJINGZHENGLI:HUOQUYUANCAILIAOJIAGEYOUSHI,JIANGDICHENGBEN;WENDINGGONGCHENGYEWUQIANYUEJIA,BAOCHIGONGCHENGYEWUJINGZHENGLI。

  ③CHENGBENJINGZHENGLI:YUANLIAOCHENGBENKONGZHI、SHENGCHANCHENGBENKONGZHI、WULIUCHENGBENKONGZHI,CONGJIAOQI、CHENGBENSHANGTISHENGGONGCHENGSHICHANGJINGZHENGLI。

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