亚博游戏

姜岩:深度剖析华为战略管理的秘密武器BLM模型

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时间:  2020-05-14 浏览人数:  0

摘要:

  一、IBM的BLM简介

  IBM的“业务领先模型”(Business Leadership Model)是一个完整的战略规划方法论。这套方法论是IBM在2003年与美国某商学院一起研发的。后来,这个方法论成为IBM亚博游戏全球从亚博游戏层面到各个业务部门共同使用的统一的战略规划方法。上图左边是战略部分,包括市场洞察、战略意图、创新焦点、业务设计等四个模块;上图右边是执行部分,包括关键任务、及相互依赖关系、正式组织、人才和氛围与文化。

  BLMMOXINGFENSANGECENGCI,ZUISHANGMIANDECENGCISHILINGDAOLI,LINGDAOLISHIDAILINGYABOYOUXIZOUCHUSHENGSIJIEDENENGLI,YABOYOUXIDEZHUANXINGHEFAZHANGUIGENJIEDISHIYOUQIYEDELINGDAOLILAIQUDONG。DIERCENGCIBAOKUOLIANGGEBUFEN,SHOUXIANYAOYOUHAODEZHANLVESHEJI,QICIYAOYOUFEICHANGQIANGDEZHIXINGLI,MEIYOUHAODEZHIXING,ZAIHAODEZHANLVEYEHUILUOKONG,DANZHIXINGBUSHIKONGTAN,ZHIXINGSHIXUYAOJUTINEIRONGLAIJINXINGZHICHENGDE。DISANGECENGCIJIUSHIJIAZHIGUANGUANCHUANSHIZHONG,ZHANLVESHIJIYUKEHUJIAZHICHUANGZAO,HEXINJIAZHIGUANZUIZHONGYAOLUOSHIDAO“QUEBAOBUDIAOYIZHIDIWEIKEHUTIGONGYOUXIAODEFUWU”,BINGZAIQIYEZHANLVEZHONGXITONGDIZHANXIANCHULAI。

  二、 BLM八个黄金准则

  BLMRENWEIQIYEZHANLVEDEZHIDINGHEZHIXINGBUFENBAOKUOBAGEXIANGHUYINGXIANG、XIANGHUZUOYONGDEFANGMIAN,FENBIESHIZHANLVEYITU、SHICHANGDONGCHA、CHUANGXINJIAODIAN、YEWUSHEJI、GUANJIANRENWU、FENWEIYUWENHUA、RENCAIHEZHENGSHIZUZHIDENG。

  1,ZHANLVEYITUSHIZHANLVESIKAODEQIDIAN

  TONGSHIANZHAOYEJIEGUANGFANCAIYONGDESMARTYUANZE,SHELIYIZUXIANGYINGDEJUTIDEZHANLVEMUBIAO。HAODEZHANLVEGUIHUA,QISHIYUHAODEZHANLVEYITUDECHENSHUHEZHANLVEMUBIAODEBIAODA,ZHEISHIZHANLVEGUIHUADEDIYIBU。

  2,SHICHANGDONGCHALIJUEDINGLEZHANLVESIKAODESHENDU

  QIMUDESHIWEILEQINGXIDIZHIDAOWEILAIDEJIYUHEQIYEKENENGPENGDAODETIAOZHANYUFENGXIAN,LIJIEHEJIESHISHICHANGSHANGZHENGZAIFASHENGZHESHENME,YIJIDUIYABOYOUXIWEILAIDEYINGXIANG。

  IBMZAI20SHIJI90NIANDAIDEZHANLVEZHUANXINGDEYIKAIZHAN,ZHENGSHIWEIRAOGUOSHINADUILIANGGESHICHANGJIHUIDESHENKEDONGCHA:JIFUWUYEWUZAIITXINGYEDEJUDAQIANJINGHEDUIZHENGHEIBMZIYUANDEZHONGYAOYIYI,YIJIWANGLUOHUADEDIANZISHANGWUMOSHISHIIBMYOUKENENGCHAOYUEWEIRUANHEYINGTEERZHUZAIDEGERENDIANNAOSHIDAI,ZHONGXINHUIDEITXINGYEDEZHONGXIN。

  3,BACHUANGXINZUOWEIZHANLVESIKAODEJIAODIAN

  QIMUDESHIWEILEBUHUOGENGDUODESILUHEJINGYAN。HAODECHUANGXINTIXISHIQIYEYUSHICHANGJINXINGTONGBUDETANSUOHESHIYAN,ERBUSHIDULIYUSHICHANGZHIWAIDEBIMENZAOCHE。

  4,ZHANLVESIKAOYAOGUIJIEDAOYEWUSHEJIZHONG。

  JIYAOPANDUANRUHELIYONGQIYENEIBUXIANYOUDEZIYUAN,CHUANGZAOKECHIXUDEZHANLVEKONGZHIDIAN。HAODEYEWUSHEJIYAOHUIDALIANGGEJIBENDEWENTI:XINDEYEWUSHEJINENGFOUJIANLIZAIXIANYOUNENGLIJICHUSHANG;FOUZE,NENGFOUHUODESUOXUYAODEXINNENGLI。

  5,GUANJIANRENWUDESHEDINGTONGLINGZHIXINGDEXIJIE。

  GUANJIANRENWUSHILIANJIEZHANLVEYUZHIXINGDEZHOUXIANDIAN,JICHULEZHIXINGDEGUANJIANRENWUSHIXIANGHESHIJIANJIEDIAN,BINGDUIQIYEDELIUCHENGGAIZAOTICHULEJUTIDEYAOQIU。

  6,ZHENGSHIZUZHISHIZHIXINGDEBAOZHANG。

  ZAIZHANKAIXINYEWUDESHIHOU,YIDINGYAOSHEDETOURURENLIHEZIYUAN。TONGSHIYAOJIANLIXIANGYINGDEZUZHIJIEGOU、GUANLIZHIDU、GUANLIXITONGYIJIKAOHEDEBIAOZHUN。FOUZEZHIXINGDEJIEGUOWANGWANGHUIDADAZHEKOU。

  7,RENCAIYAOYOUXIANGYINGDEJINENGQUWANCHENGZHANLVEDEZHIXING。

  BAOKUOJINENGDEMIAOSHU,YIJIHUODE、PEIYANG、JILIHEBAOLIURENCAIDECUOSHI。

  8,FENWEIYUWENHUA。

  CHANGJIANDEGUANLIFENGGEBAOKUOQIANGZHISHI、SHENXIANSHIZUSHI、JIAOLIANSHIHESHOUQUANSHI,ZAIZHISHIMIJIXINGJINGJISHIDAI,DADUOSHUCHENGGONGZHUANXINGDEQIYE,ZUIZHONGDOUZHUJIANXINGCHENGLEKAIFANG、SHOUQUAN、GONGXIANGDEFENWEIHEWENHUA。

  三、华为战略管理

  HUAWEIZAOQIDEZHANLVE,QUANKAORENZHENGFEIDESHANGYEZHIJUE,YOURENXINGRONGNEISHIYIGE“TIANSHANGDEYING,ZHIHUIZHEDISHANGYIQUNZHUZAIBENPAO”DENIANDAI。RENZHENGFEIJUEDUICHENGDESHANGSHIYIGECHAOGAOSHUIPINGDEZHANLVESIXIANGJIA。2012NIAN7YUE12RIRENZHENGFEIZAI2012NUOYAFANGZHOUSHIYANSHIZHUANJIAZUOTANHUISHANGSHUO“WOMENXIANZAIZUOZHONGDUANCAOZUOXITONGSHICHUYUZHANLVEKAOLV,RUGUOMEIGUOTURANDUANLEWOMENDELIANGSHI,AndroidXITONGBUJIWOMENYONGLE,Windows Phone 8XITONGYEBUJIWOMENYONGLE,WOMENSHIBUSHISHALE?TONGYANGDI,WOMENZUOGAODUANXINPIANSHI,WOBINGMEIYOUFANDUINIMENMAIMEIGUODEGAODUANXINPIAN。WORENWEINIMENYAOJINKENENGDIYONGMEIGUODEXINPIAN,HAOHAOLIJIETA。TAMENBUMAIJIWOMENSHIHOU,NAPAWOMENDEDONGXISHAOWEICHAYIDIAN,YEYAOCOUHENENGYONGSHANGQU。WOMENBUYAOXIAAI,WOMENZUOCAOZUOXITONGHEZUOGAODUANXINPIANSHIYIYANGDEDAOLI,ZHUYAOSHIRANGBIERENRONGXURANGWOMENYONG,ERBUSHIDUANLEWOMENDELIANGSHI。DUANLELIANGSHIDESHIHOU,BEIFENXITONGYAONENGYONGDESHANG。”RENZHENGFEI2004NIANDESHIHOUJIUKANDAOLEHUAWEIKENENGCUNZAIDEZHANLVEFENGXIAN,TOURUJUZIZUOZIJIDEGAODUANXINPIANHECAOZUOXITONG。RENZHENGFEISHUO“SUOYIWODUIHETINGBOSHUO,WOMEINIANJINISIYIMEIYUANDEYANFAFEIYONG,JINILIANGWANREN。HETINGBOYITINGHEHUAILE。DANWOHAISHIYAOJI,YIDINGYAOZHANLIQILAI,SHIDANGJIANSHAODUIMEIGUODEYILAI。”

  JIYUSHENKEDEZHANLVESIXIANG,ZAIYONGBLMMOXINGZUOSHICHANGDONGCHAHEZHANLVEZHIXING。HUAWEIYINCISHEJILEYITAO“WUKANSANDING”ZHANLVEGUANLIFANGFA。

  YIKANXINGYEQUSHI,MIAOZHUNXINGYELAODA,CAIQUGENSUICELVE,ZHUIGANXINGYELAODA,YIZHIDAOXINGYELINGXIAN,JINRUWURENQU;

  ERKANKEHU,XUANZEZUOSHENMEKEHUBUZUOSHENMEKEHU,HUAWEIZHENDUIYUNYINGSHANGSHICHANG,ZAIGUONEI,CONGXIANCHENGDAODIJISHI,ZAIDAOSHENGHUIHEYIXIANCHENGSHIZHUBUTISHENG;ZAIHAIWAI,CONGXINPAIXINKEHUDAOXIAOXINGYUNYINGSHANG,ZAIDAXINGYUNYINGSHANGXUNXUJIANJIN,CONGYAFEILA、ELUOSI、OUZHOUHERIBENZHUBUTISHENG。ZHENDUISHOUJISHICHANG,HUAWEIXIANJIDIANXINYUNYINGSHANGZUOTIEPAISHOUJI,DAOZHONGDIDUANZIZHUPINPAISHOUJI,ZAIDAOBIJIANPINGGUO、SANXINGDEGAODUANSHICHANG。DONGCHAKEHU,YIGEZUIYOUXIAODEBENBANFAJIUSHICHENGTIANGENKEHUPAOZAIYIQI。LIANRENZHENGFEIBENRENYINIANYOU200DUOTIAN·ZAIJIANKEHU,RENZHENGFEIYOUYIJUHUA“BUZHEN、DIANBING、QINGKEHUCHIFAN。”CONGERBUZHUO、FAXIAN、LIJIEHEWAJUEKEHUDEQIWANGJIXUQIU;

  SANKANJINGZHENG,HUAWEISHIFEICHANGQIANXUDIKANJINGZHENGDUISHOUDE,JISHIHUAWEISHOUJIZUODAOLEQUANQIUDISAN,HAIYIYANGXUEXIOPPO、VIVODEQUDAOGUANLI。GAODUANSHOUJIDEJINGZHENGDUISHOUSHIPINGGUOHESANXING,FEICHANGQIANCHENGDIXIANGTAMENXUEXI,JIANZHAOCHAIZHAO,HUAWEIDESHOUJIGAODUANRENCAIYESHICONGJINGZHENGDUISHOUWAGUOLAIDE;

  SIKANJIHUI,KANZHUNZHANLVEJIHUIDIAN,JIHUIYIDANCHUXIAN,GANJINPUSHANGQU,TOURURENLI、ZIJINDENG;

  WUKANZIJI,MEIGEQIYEDOUMIANLINHENDUOSHICHANGJIHUI,DANBUYIDINGNENGZHUADEZHU,KANZIJIZHONGDIANKANLIANGDIAN:YISHICAIWU,YOUDUOSHAOQIANKEYIYONG;ERSHIKANYUANGONGDESHILI,YOUSHILICAIKEYIDADAZHANG。HUAWEICONGLAIDOUSHIZHAOZUIYOUXIUDEREN,CHUANGZAOYIQIETIAOJIANYONGZUIYOUXIUDEREN,HUAWEIDERENCAIHOUDUHETIDUTEBIEHAO,ZAIZHANLVEZHIXINGGUOCHENGZHONG,DUIHUAWEILAISHUO,RENCAICONGLAIBUSHIWENTI。

  一定控制点,任何战略规划都要可控,包括风险控制,如果不可控就要放弃;

  ERDINGMUBIAO,YAOZHIDINGZHANLVEMUBIAO,MUBIAOGENJUWUKANLAIZHIDING;

  SANDINGCELVE,CELVEJIUSHIJUTILUODI,SHISHIBUZHOU,BIXUXIHUA。