亚博游戏

南方略客户动态 | 阳光电源:9年时间销售从6亿元到130亿元的成功密码

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时间:  2020-11-20 浏览人数:  0

摘要:

  YANGGUANGDIANYUANSHIYIJIAZHUANZHUYUTAIYANGNENG、FENGNENG、CHUNENG、DIANDONGQICHEDENGXINNENGYUANDIANYUANSHEBEIDEYANFA、SHENGCHAN、XIAOSHOUHEFUWUDEGAOXINJISHUQIYE。ZHUYAOYABOYOUXIYOUGUANGFUNIBIANQI、FENGNENGBIANLIUQI、CHUNENGXITONG、XINNENGYUANQICHEQUDONGXITONG、SHUIMIANGUANGFUFUTI、ZHIHUINENGYUANYUNWEIFUWUDENG,BINGZHILIYUTIGONGQUANQIUYILIUDEGUANGFUDIANZHANJIEJUEFANGAN。


南方略营销专家在阳光电源亚博游戏合影


  2011年,阳光电源与南方略第一次牵手合作,当时的阳光电源营业收入不到8亿人民币;2018年5月,阳光电源再次与南方略携手合作,2017年阳光电源营业收入已突破80亿,2018年销售目标是120亿。


  短短的几年时间,阳光电源从弱到强,从小到大,从区域到全国,从国内到国际,从集中式到分布式,从亚博游戏供应商到解决方案服务商,从行业追随者到行业领跑者,从8亿到80亿,成为了中国乃至世界光伏逆变器领导品牌。阳光电源以事实告诉世界:中国企业也有能力成为世界数一数二的企业,中国企业家也有能力把中国企业打造成为世界级领先的企业。阳光电源的世界领先之路是如何炼成的?阳光电源成功的秘诀是什么?阳光电源的企业核心竞争力是什么?客户导向、研发导向、服务导向是阳光电源成为世界级领先企业的法宝。南方略在服务过程中,也一直致力于打造阳光电源的客户竞争力、服务竞争力,确保阳光电源在营销和服务上引领行业的发展。

  一、客户导向

  建立以客户为中心的系统营销体系

  1、JIANLIKEHUMOXING:

  JIANLIYIKEHUWEIZHONGXINDEKEHUMOXING:SHENRUYANJIUKEHU,YANJIUKEHUDELEIXING,SHEISHIWOMENDEKEHU,SHEIBUSHIWOMENDEKEHU,SHEISHIWOMENDEYILEIKEHU,SHEISHIWOMENDEERLEIKEHU,YANJIUKEHUDEXUQIU,KEHUDEGONGNENGXUQIU、KEHUDEJINGSHENXUQIU,KEHUDEJIAZHIXUQIU,YANJIUKEHUDETENGDIAN,YABOYOUXIDETENGDIAN,FUWUDETENGDIAN,ANZHUANGDETENGDIAN、BUTIEDETENGDIAN,YUNWEIDETENGDIAN,HEZUODETENGDIAN,JIAGEDETENGDIAN,YANJIUKEHUDEJIAZHI,GERENJIAZHI,ZUZHIJIAZHI,XINGXIANGJIAZHI,WOMENDUIKEHUDELEJIEYUESHEN,WOMENLIXIAOLIANGJIUYUEJIN。KEHUSHIWOMENZUIHAODELAOSHI,KEHUSHIWOMENYINGXIAODEQIDIANHEZHONGDIAN,YIZHONGWEISHI,CONGKEHUCHULAI,DAOBIWOMENDEYABOYOUXI,FUWU、JIAGE、TUIGUANG、MOSHI、SHICHANGDENG。ZHIYAODONGKEHUDERENZUONENGZUOHAOSHICHANG,ZHIYOUDONGKEHUDEQIYECAIYOUWEILAI。

建立客户模型

  2、DAZAOKEHULIUCHENGHUAXIAOSHOUTIXI

  KEHUSHIYABOYOUXIFAZHANDEYUANDONGLI,JIANLIYANGGUANGDIANYUANYIKEHUWEIZHONGXINDEYINGXIAOTIXI,GOUJIANYANGGUANGDIANYUANDEKEHUMOXING:CONGKEHUDONGCHA、KEHUXUQIUFENXI、KEHUCELVEYANJIU、KEHUGUANXIJIANLI、ZHAOTOUBIAOZHUNBEI、ZHAOTOUBIAO、HETONGQIANDING、FUWUYUJIAOFUDENGJUTIKEHUHUANJIE,SHEJIYANGGUANGDIANYUANDEKEHUXIAOSHOUTIXI。

打造客户流程化销售体系

  二、研发驱动

  建立以技术为核心的亚博游戏驱动体系

  1、YIJISHUYOUHUAYABOYOUXIXINGNENG,YIJISHUJIANGDICHENGBENCHENGBEN,TONGGUOJISHUTISHENGYABOYOUXIDEYABOYOUXIJINGZHENGLIHESHICHANGJINGZHENGLI。ZI1997NIANCHENGLIYILAI,YABOYOUXISHIZHONGZHUANZHUYUXINNENGYUANFADIANLINGYU,JIANCHIYISHICHANGXUQIUWEIDAOXIANG、YIJISHUCHUANGXINZUOWEIQIYEFAZHANDEDONGLIYUAN,PEIYULEYIZHIYANFAJINGYANFENGFU、ZIZHUCHUANGXINNENGLIJIAOQIANGDEZHUANYEYANFADUIWU;XIANHOUCHENGDANLE20YUXIANGGUOJIAZHONGDAKEJIJIHUAXIANGMU,ZHUCHIQICAOLEDUOXIANGGUOJIABIAOZHUN,SHIXINGYENEIWEISHUJISHAODEZHANGWODUOXIANGZIZHUHEXINJISHUDEQIYEZHIYI。

  2、CHIXUGUANZHUJISHUCHUANGXIN,BUDUANJIADADUIYANFADETOURU,BAJISHUYANFAZUOWEIYABOYOUXIDEHEXINJINGZHENGLIDAZAO,YABOYOUXIYANFARENYUANZHANJULEQUANYABOYOUXIRENYUANDE35%,2017NIANYANFATOURUCHAOGUO4GEYI,YONGYOUGELEIJISHUZHUANLIDADAO1200DUOXIANG,ZHANJULEXINGYEZHUANLISHUDE50%YISHANG,YINLINGLEXINGYEDEJISHUFAZHAN,TUIDONGLEXINGYEDEZHENGTIJISHUSHUIPING,BUDUANTONGGUOCHUANGXINJISHUJIANGDIXINGYECHENGBEN,CONGZUICHUDEGUANGFUXINGYEXUYAOGUOJIABUTIEDAOZHUBUSHIXINGLEPINGJIASHANGWANG。

阳光电源的专利数量

  3、JIANLIXINGYEBIAOZHUN,XIANHOUTONGGUOLETÜV、UL、CSADEGUOJIRENZHENG,TISHENGLEYABOYOUXIDEJISHULILIANGHEJISHUBIAOZHUN。

阳光电源建立各类行业标准

  三、服务拉动

  建立以服务为基础的营销驱动体系

  BAFUWUZUOWEIYINGXIAODEZHUYAOSHOUDUANHEHEXINJINGZHENGLILAIDAZAO,YINGXIAOJIUSHIFUWU,FUWUJIUSHIXIAOSHOU,XITONGHUADEGOUJIANYABOYOUXIDEYINGXIAOFUWUTIXI,CONGFUWUDUIXIANG、FUWUNEIRONG、FUWULIUCHENG、FUWUBIAOZHUN、FUWUTAIDU、FUWUJISHIXINGDENGDUOJIAODUHEYAOSUDAZAOYANGGUANGDIANYUANDEFUWUTIXI,SHIXIANYABOYOUXIQUANSHENGMINGZHOUQIDEFUWUGUANLIHEJIANSHE,CONGERTISHENGYABOYOUXIDEFUWUJINGZHENGLI、YINGXIAOJINGZHENGLIYIJIQIYEJINGZHENGLI。

  1、DAZAOSANJIFUWUPINGTAI,DUIKEHUJINXINGSHOUQIAN、SHOUZHONG、SHOUHOUDEQUANLIUCHENGFUWU。

打造三级客户服务平台

  2、GUIFANFUWUTIXI,CONGFUWUBIAOZHUN、FUWULIUCHENG、FUWUXINGXIANGSANGEWEIDUDAZAOYANGGUANGDIANYUANDEFUWUTIXI,CONGERSHIXIANFUWUDEBIAOZHUNHUAHEZHUANYEHUA,TISHENGFUWUZHILIANG,TIGAOKEHUDUIYANGGUANGDIANYUANDEYABOYOUXIMANYIDU。

  3、GOUJIAN “JIJIUFUWU+ZHUDONGFUWU+ZENGZHIFUWU” DE“3+”FUWUMOSHI,GENJUBUTONGDEKEHUXUQIUJIANLICHAYIHUAFUWUFANGSHI,GENJUYABOYOUXIDEBUTONGZHUANGTAIJIANLIZHENDUIXINGDEFUWUFANGAN,CONGGUOQUDEBEIDONGFUWUJIANLIZHUDONGFUWUFANGSHIMOSHI。

  4、QIANGHUAFUWUCHUANBO,BAFUWUDANGZUOPINPAILAIDAZAO,DAZAOFUWUHUADEPINPAIHEPINPAIHUADEFUWU,CONGFUWUPINPAIXINGXIANG、FUWUHEXINJIAZHI、FUWUCHUANBODENGDUOGEWEIDUJIANLIYANGGUANGDIANYUANDEFUWUPINPAI,

  后记

  JINTIANDEYANGGUANGDIANYUANZHENGCHUZAIZAICITENGFEIDEGUANJIANSHIQI,WOMENXIANGXINWEILAIDEYANGGUANGDIANYUANYIDINGHUIGENGYANGGUANG,ZHONGGUODEYANGGUANG,SHIJIEDEYANGGUANG。