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亚博游戏和品牌有优势,可以做强,但企业不一定能做大;企业做大,必须建立强大的渠道销售网络,尤其在亚博游戏同质化的时代,得渠道者赢天下;经销商与厂家之间利益博弈必然存在,厂家的意志贯彻不到渠道是市场的大患;构建厂家与经销商一体的共生关系是企业长治久安的前提条件。
密集型分销渠道也称为广泛型分销渠道,或普通型分销渠道,就是指制造商在同一渠道层级上选用尽可能多的渠道中间商来分销自己的亚博游戏的一种渠道类型。使用这种策略,它们在尽可能多的经销商处储存货物。这些货物消费者需要时,立即能得到。
密集分销
MIJIFENXIAOYEJIAODUOJIAFENXIAOSHIQUDAOKUANDUDEQIZHONGYIGELEIXING,SHIZHIZHIZAOSHANGJINKENENGDUODITONGGUOXUDUOFUZERENDE,SHIDANGDEPIFASHANG,LINGSHOUSHANGTUIXIAOQIYABOYOUXI。SHIZHIZHIYAOFUHEQIYEZUIDIYAOQIUDEZHONGJIANSHANGJUNKECANYUFENXIAO。MIJIXINGFENXIAODETEDIANSHIJINKENENGDUODISHIYONGSHANGDIANXIAOSHOUYABOYOUXIHUOFUWU。
DANGXIAOFEIZHEYAOQIUZAIDANGDINENGDALIANG、FANGBIANDIGOUMAISHI,SHIXINGMIJIXINGFENXIAOJIUSHIZHIGUANZHONGYAODE。GAIMOSHIYIBANYONGYUFANGBIANPINXIANGMU,RUXIANGYAN、FEIZAO、XIAOCHIHEKOUXIANGTANGZHILEI。YIBANQINGKUANGXIA,XIAOFEIZHEYUESHIYAOQIUGOUMAIDEDALIANGXING,GAOPINXINGHEFANGBIANXING,JIUYUEYOUBIYAOHEKENENGXUANZEMIJIFENXIAODEFANGSHI。TATONGGUOZUIDAXIANDUDIBIANLIXIAOFEIZHEERTUIDONGXIAOSHOUDETISHENG。YABOYOUXIDEFENXIAOYUEMIJI,XIAOSHOUDEQIANLIYEJIUYUEDA。TASHIYIZHONGZUIKUANDEFENXIAOQUDAO。YIBANLAISHUOMIJIFENXIAOFENWEILINGSHOUMIJIFENXIAOHEPIFAMIJIFENXIAO。
密集型分销渠道
CHANSHANGYOUSHIDEDUIJINGXIAOSHANGDEPEIXUN、FENXIAOZHICHIXITONG、JIAOYIGOUTONGWANGLUODENGJINXINGPINGJIAYIBIANJISHIFAXIANQIZHONGDEZHANGAI。ERZAIMOUYISHICHANGQUYUNEI,JINGXIAOSHANGZHIJIANDEJINGZHENGHUIZAOCHENGXIAOSHOUNULIDELANGFEI。YOUYUMIJIFENXIAOJIAJULEJINGXIAOSHANGZHIJIANDEJINGZHENG,TAMENDUISHENGCHANSHANGDEZHONGCHENGDUBIANJIANGDILE,JIAGEJINGZHENGJILIELE,ERQIEJINGXIAOSHANGYEBUZAIYUANYIHELIDIJIEDAIKEHULE。
密集分销的优点
TADEZHUYAOHAOCHUSHISHICHANGFUGAIMIANDA,KUOZHANSHICHANGXUNSU,GUKEJIECHULVGAO,KEJIAOKUAIDETISHENGXIAOSHOUYEJI,FENXIAODEZHICHIDUQIANG,CHONGFENDELIYONGZHONGJIANSHANGDENGYOUDIAN。DANGRANTAYEYOUQUEDIANJIUSHICHANGSHANGJIAONANKONGZHIQUDAO,ERQIEHUAFEIDEFEIYONGYEGAO,FENXIAOSHANGDEJINGZHENGQIANG,FENXIAOHECUXIAOBUZHUANYI。FANSHIFUHESHENGCHANSHANGDEZUIDIXINYONGBIAOZHUNDEQUDAOCHENGYUANDOUKEYICANYUQIYABOYOUXIHUOFUWUDEFENXIAO。MIJIFENXIAOYIWEIZHEQUDAOCHENGYUANZHIJIANDEJILIEJINGZHENGHEHENGAODEYABOYOUXISHICHANGFUGAILV。
南方略密集分销模式设计的关键要素包含:
1、QUDAOMIJI
2、RENYUANMIJI
3、TUIGUANGMIJI
4、DONGXIAOMIJI
5、HUIXIAOMIJI
6、MIJIFENXIAOZHICHITIXI
南方略咨询将根据客户的整体市场营销策略,确定能够实现企业目标的渠道模式和渠道组合,制定有市场竞争力的渠道政策,并制定相应的招商策略及方案,并协助企业进行招商及渠道建设工作,并通过系统的渠道帮扶及管控手段,贯穿渠道链条的动销策略设计与实战动作分解,实现渠道的高效稳定运转。
1、QUDAOZIYUANZUZHI
2、QUDAOGUANGDUSHEJI
3、QUDAOZHANGDUSHEJI
4、QUDAOKUANDUSHEJI
5、QUDAOCENGJISHEJI
6、SHICHANGGUANLIFENXI
7、DUIBIAOJINGZHENGDUISHOUFENXI
8、YONGHUXUQIUFENXI
9、NEIWAIBUSHICHANGHUANJINGFENXI
10、XIAOSHOUCELVEJIGUANLIYOUHUA
11、YINGXIAOSHICHANGTIXIJIANSHE
12、XIAOSHOUMUBIAOYUJINDUKONGZHI
13、WEIJIYINGDUIFANGSHI
14、YINGXIAOZUZHIXITONGJITUANDUIZHIXINGLI
15、MUBIAOKEHUQUNDINGWEICELVE
16、KEHUQUNTIXIFENCELVE
17、XINKEHUKAIFAMOSHISHEJI
18、LAOKEHUXUQIUSHENDUWAJUE
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