亚博游戏

品牌定位规划与品牌管理

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亚博游戏简介

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品牌战略是建立以塑造强势品牌为核心的企业战略,将品牌建设提升到企业经营战略的高度,为品牌建设设立目标、方向、原则与指导策略,为日后的具体品牌建设战术与行为制定"宪法"。南方略咨询的品牌战略规划将为客户解决品牌经营中的根本问题,解决对品牌现在与未来的属性、结构、范围、内容、愿景与管理机制等问题,为客户对这些问题做出清晰的规划,为品牌的长期发展道路扫清了时时存在的种种障碍。



服务内容


南方略咨询集团针对企业在品牌建设上出现的问题的跟踪研究与分析,总结提炼出极具实战性的"品牌战略系统落地"全案服务体系;以"咨询思维+策划方法+设计表现"系统解决问题的方式,梳理企业发展战略,整合企业内、外部资源构建企业核心竞争力,形成战略匹配性的品牌营销双核模式驱动力,使企业品牌快速上位,销售快速上量,资产快速增值。


品牌定位规划与品牌管理1.png

NANFANGLVEZIXUNPINPAIZHANLVEXITONGLUODIMOSHI


南方略品牌定位、规划与品牌管理的关键要素包含:

1、PINPAIDINGWEI

2、PINPAIHEXINJIAZHI

3、PINPAIGUANGGAOYU

4、PINPAIXINGXIANG

•VISHEJI

•LogoSHEJI

•SISHEJI

•BAOZHUANGSHEJI

•GUANGGAOZHUXINGXIANGSHEJI

•ZHANHUISHEJI

5、PINPAICHUANBO(XIANSHANGCHUANBO、XINMEITICHUANBO、XIANXIACHUANBO)

6、PINPAIGUANLI(MUBIAO、XIANZHANG、ZUZHI、SHOUCE)

7、GUOJIHUAPINPAIJIANSHE


我们的优势


NANFANGLVEZIXUNYOU50DUOMINGSHICHANGHEXIAOSHOUZHUANJIA,YONGYOUFENGFUDEJINGYANHEGUANGFANDEZHUANYEZHISHI,CONGDINGJIACELVEDAOPINPAIDINGWEI,ZAIDAOSHUZIHUAYINGXIAO。WOMENFENGFUDEJINGYANQUEBAODINGZHIFANGANNENGTIXIANCHUZHUANYENENGLI,BINGRONGHEJINKEHUDEQIYEDANGZHONG。 WOMENDEHEHUOREN,SHICHANGYINGXIAOGAOJIGUWENJUNLAIZIXIAOFEILEIYABOYOUXIHESHICHANGYINGXIAOYABOYOUXI。BAOKUOPINPAIYANJIUBOSHI,SHICHANGYANJIUZHUANYERENSHI,SHICHANGZHUANYEPINGLUNRENYIJIXIANGGUANJIGOUFENGFUJINGYANDEZISHENRENCAI。WOMENDUOMINGSHICHANGZHUANJIAZHUANMENWEIKEHUQIYEZHANGQIZUOSHICHANGFANGMIANDEYANJIU 。YOUQIXUYAONIZHIDAODESHI,ZAIGUONEIGEZHUYAODIQU,NANFANGLVEZIXUNYONGYOUFAXIANHEZHANGWOSHICHANGZILIAODENENGLI。


帮助您实现的价值

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•JIEJUEQIYEPINPAIWENTIJIEZHENG;

•NIHUOLAOHUAPINPAI,NIXISHIZHANLV;

•PINPAIXITONGLUODI,XIAOLIANGJIUSHILILIANG;

•360DUPINPAIGUIFANGUANLI;

•PINPAIZICHANZENGZHI;


方法与理念


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品牌定位规划与品牌管理4.png


客户案例


GUANGDAYIBO

SHENZHENWANXINDAHUANJINGLVHUAJIANSHEYOUXIANYABOYOUXI

CCTCHIWANMATOU

SICHUANTIEQILISHIJITUAN

GUANGXITIANYUAN

SHENZHENSHIZHONGLIANFANGDICHANQIYEFAZHANYOUXIANYABOYOUXI

PUSHIMAOYI(SHENZHEN)YOUXIANYABOYOUXI

ZHEJIANGXINJIEKEFENGRENJIYOUXIANYABOYOUXI

ZHANGSHAAIJIENENGDIANZIKEJIYOUXIANYABOYOUXI

ZHEJIANGZHONGHENGCHUANGYEYOUXIANYABOYOUXI

GUANGDONGHONGDABAOPOGONGCHENGYOUXIANYABOYOUXI

GAODALIFANGZHIFAZHANYOUXIANYABOYOUXI

GUANGZHOULEJIANSHENGWUKEJIYOUXIANYABOYOUXI

SHENZHENSHIYINGWEITENGDIANQIGUFENYOUXIANYABOYOUXI

ZHEJIANGLIOUGUFENYOUXIANYABOYOUXI

ZUANZHIYUNZHUBAOSHOUSHIYOUXIANYABOYOUXI

SHENZHENSHIWANXINDAHUANJINGLVHUAYOUXIANYABOYOUXI

DONGGUANYISHILIKEJIYOUXIANYABOYOUXI

WUXISHIQIANCHENGBAOZHUANGGONGCHENGYOUXIANYABOYOUXI

ZHONGSHANSHIZHONGNANZHUYEYOUXIANYABOYOUXI

QIQIHAERSHIFUERNONGYIYOUXIANYABOYOUXI

SHENZHENSHISHENGXIMASHENGWUJISHUYOUXIANYABOYOUXI

SHENZHENSHIHONGKEBEITIFUSHISHIYEYOUXIANYABOYOUXI

FOSHANSHIOUZHEMENYEYOUXIANYABOYOUXI

GUANGDONGMAKEBOLUOTAOCIYOUXIANYABOYOUXI

ZHONGYANANHUIHONGSIFANGGUFENYOUXIANYABOYOUXI

ZHEJIANGHONGDAFANGZHIYOUXIANYABOYOUXI

FOSHANAOLITUWEIYUJIEJUYOUXIANYABOYOUXI

GUANGZHOUSHIZHUJIANGBINGYESHIPINYOUXIANYABOYOUXI

GUANGZHOUSHIKEMIDIANZIYOUXIANYABOYOUXI

FUJIANGUILAIKEYOUJICHAYEYOUXIANYABOYOUXI

XUZHOUHAILUNZHEZHUANYONGCHELIANGGUFENYOUXIANYABOYOUXI

XUCHANGHENGYUANFAZHIPINGUFENYOUXIANYABOYOUXI

SHENZHENSHIZHUOZHONGZHIZHONGYOUXIANYABOYOUXI

HUANQIUSHICAI(DONGGUAN)YOUXIANYABOYOUXI

GUANGXITIANYUANSHENGHUAGUHUAYOUXIANYABOYOUXI

XIZANGSHANNANYALAXIANGBUSHIYEYOUXIANYABOYOUXI

SHENZHENSHIHONGTAIMENCHUANGYOUXIANYABOYOUXI

SHENZHENSHIZHUOZHONGZHIZHONGYOUXIANYABOYOUXI

SICHUANTIEQILISHISHIYEYOUXIANYABOYOUXI

ZHONGQINGXINXINJIANGTAIKUN

GUIZHOUNUOWEISHISHENGWUGONGCHENGYOUXIANYABOYOUXI

DONGGUANSHIYIBEIWASHENGWUKEJIYOUXIANYABOYOUXI

SHENZHENGAIPONONGYEKEJIYOUXIANYABOYOUXI

SHENZHENSHITUOZHIZHEKEJIYOUXIANYABOYOUXI

WEIERLIHUANBAOKEJIJITUANGUFENYOUXIANYABOYOUXI

RONGSHENGJITUAN

ZHONGHENGCHUANGYE

PINSHANTUYE

JINTAI

YANGGUANGHAITAI

SANYIZHONGGONG

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