亚博游戏

市场调研与客户洞察

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亚博游戏简介


市场调研与消费者洞察是企业进行市场战略决策的重要依据。大量、准确、及时、系统地掌握市场信息,有助于企业了解外部条件对企业生产经营的影响,从而帮助企业管理人员制定有效的、明智的决策。相关统计显示,我国发达地区大中型企业中仅有24%做过市场调查,有高达39.8%的企业有过或见过因未作市场调研而造成某重要计划实施失败的经历,平均损失为51.15万元。



服务内容


南方略咨询长期专注的业务板块,关注和探究中国最具发展活力的行业发展和未来。

我们利用专业的研究方法帮助用户深入的了解行业,发现投资价值和投资机会,规避经营风险,提高管理和运营能力。


●产业链企业调研:上游企业、标杆企业、下游渠道商、下游用户、配套企业等全产业链企业。8成信息来自一手调研

●行业专家调研:南方略资深人士组成的南方略专家库,已成为成为服务客户的强大智囊团

●监管部门调研:从政策出台单位和政策监管部门双向判断行业发展现状及前景趋势

●案头桌面研究:与国家部委、各行业协会保持畅通的信息采购渠道。行业数据库积累、行业专业期刊、协会内部刊物保证基础信息的全面性


南方略市场调研与市场洞察、客户洞察的关键要素包含:

1、客户洞察:用户痛点与需求分析

2、竞争洞察:对标竞争对手分析

3、市场洞察:

●宏观环境分析

●国家政策分析

●市场发展趋势分析

●营销推广分析

●品牌传播分析

●营销模式分析

●渠道模式与经销商分析

4、自我洞察:自身SWOT分析


我们的优势


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